MOBILE APPLICATION DEVELOPMENT

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DEFINITION

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¿What is mobile app development?

Mobile application development is the process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing, downloaded by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an “application-like” experience within a Web browser.

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¿What is a mobile app?

A mobile app is a computer program designed to run on smartphones, tablet computers and other mobile devices. Apps are usually available through application distribution platforms, which began appearing in 2008 and are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought.

MOST POPULAR PLATFORMS

If you are planning to develop a mobile application for your business or project, it’s important to know the most popular mobile operating systems. With this in mind, you can target the right platform (where your ideal customer hangs out).

android

Android

Android is the most popular operating system due to it’s high level of personalization. Also, you can get a device with Android pre-installed at a very low price.

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iOS

iOS is the second most popular operating system. Apple devices are well known to be high priced. That’s why not everyone can own an iOS device.

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Windows Phone

The third most popular operating system is Windows Phone. Although it has a tiny percentage of users, the Windows Phone growth in 2014 was spectacular.

PROGRAMMING LANGUAGES

java

Java

Java is the official programming language for Android mobile apps.

swift

Swift

Swift was released in 2014 as the oficial programming language for Apple devices (including iOS devices). Before Swift, Objective C was the all-mighty. Objective C isn’t dead yet, but Apple is planning to replace it entirely with Swift in the near future.

c#

C# / C++

C# is the main programming language to develop Windows Phone apps. Nevertheless, C++ can also be used to develop them (it is a low-level programming language and is the foundation of C#).

OPERATING SYSTEM MARKET SHARE PERCENTAGES

Clearly, Android is the platform with the biggest user base (82%), followed by iOS (13%). Windows Phone owns a very tiny slice of the pie (2.7%), but it remains as one of the most popular mobile platforms. Amongst the lesser used platforms we can find Blackberry, Ubuntu Touch OS, Firefox OS, Sailfish OS and Tizen.

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Smartphone marketshare

MOBILE APP TYPES

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Native

Native apps live on the device and are accessed through icons on the device home screen. Native apps are installed through an application store (such as Google Play or Apple’s App Store). They are developed specifically for one platform, and can take full advantage of all the device features.

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Web

Web apps are practically websites that, in many ways, look and feel like native applications, but are not implemented as such. They are run by a browser and typically written in HTML5.

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Hybrid

Hybrid apps are part native apps, part web apps. Like native apps, they live in an app store and can take advantage of the many device features available. Like web apps, they rely on HTML being rendered in a browser, with the caveat that the browser is embedded within the app.

WHY DO YOU NEED TO DEVELOP A MOBILE APP NOW?

63%

63% of world population owns a smartphone in 2014. That’s more than the half of the world!

69%

By 2017, is forecasted that 69% of the world population will own a smartphone. More than two thirds! That’s a lot!

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The smartphone user base is becoming bigger and bigger. Each minute, your target market is taking part of this trend. That’s why you need a mobile strategy now.

BENEFITS FOR BUSINESS

Agreement

Build relationships

A mobile app used by your customers on a daily basis, helps you to build relationships with them.

Profile

Customer loyalty

A mobile app that solves your customers’ daily problems, helps you connect with them on a deeper level.

Eye

Visibility improvement

With a mobile app you can be seen on the biggest digital stores: Google Play and App Store.

Money

Increase sales

If you build relationships with your customers and connect with them on a deeper level, you can also increase your sales.

Share

Engage customers on the go

A mobile app lets you engage your customers wherever they are.

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Brand reinforcement

When a customer uses your app on a regular basis, you position your brand inside his mind. That’s what it’s called ‘mind-share’.

HOW MUCH TIME DOES IT TAKE?

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18

18 weeks is the average time it takes to build a quality app.

That includes both front-end design and user interface as well as back-end integration like push notifications, user management and authentication, caching and sharing through social channels.

HOW MUCH IS GONNA’ COST?

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Basic level app

These types of apps are basically informational. They could have a little extra functions. Each extra feature added increases the cost.

The cost range for basic level apps is $3,000-$5000 USD.

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Medium level app

These types of apps have some advanced features. For example, server communications and use of databases.

The cost range for medium level apps is $6,000-$18000 USD.

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Complex level app

An example of a complex app could be a social network or an app similar to netflix.

The costs of these type of apps can exceed $20,000 USD.